Peter Koeppel, Spotlight Interview

Spotlight Interview with Peter Koeppel



Peter Koeppel is founder and president of Koeppel Direct, an influential direct response media firm focused on direct response television, online, print, and radio media buying, marketing, and campaign management.

With a Wharton MBA and three decades’ experience in marketing and advertising, Koeppel is a widely recognized leader who has helped hundreds of Fortune 500 companies, small businesses, and entrepreneurs from all industries develop and implement successful direct marketing campaigns.

Koeppel, who shares regularly on his popular blog, is a sought-out expert on all things media, and has been interviewed and covered in Forbes, Entrepreneur, Investor’s Business Daily, Response (Advisory Board member), Electronic Retailer (Editorial Advisory Committee member), MacNewsWorld, TechNewsWorld, eCommerce Times, Microsoft Small Business, and Wharton Business Radio. He is also a member of the Forbes Agency Council.